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Google updates logo, remaking it for the mobile age
Google's logo got a facelift. The search giant on Tuesday unveiled a new corporate logo
a few weeks after surprising the world with a massive restructuring
that would put Google under a holding company called Alphabet. Among
the changes: Its hues are flatter, and it closely resembles Alphabet's
logo, particularly with sans-serif styling, meaning its letters don't
have any flourishes. Despite the update, though, it's still playful and
uses the same colors as the previous design. The logo
change is just the latest move by Google acknowledging it's a far
different company than the search website founded in 1998. The Mountain
View, Calif., company has since gone on to build software for
smartphones and tablets, launch balloons that beam Internet signals
across the globe, design smart eyeware and even prototype self-driving
cars. The logo change isn't merely symbolic, however.
When Google was first created nearly two decades ago, it was meant for
desktop computers. Now, people are accessing the Web through everything
from smartphones to tablets to smartwatches. This new logo, Google said,
will be easier to read on small devices, and a better complement to its
new mobile-friendly "G" icon.
Google says its new logo is better for a world where people use more devices.
Google
"These
days, people interact with Google products across many different
platforms, apps and devices -- sometimes all in a single day," wrote
Tamar Yehoshua, a vice president in product management, and Bobby Nath,
director of user experience. This
isn't the first time Google has updated its look. The company has done
it six times since co-founders Larry Page and Sergey Brin started the
company as Stanford University graduate students. Each change has been a
refinement, focused on following Web trends and making the name more
readable on newly popular devices. The logo isn't the
only look Google has been refining. Last year, the company unveiled a
sweeping design update for Android, the Google-made software that powers
more than 80 percent of the world's smartphones. Called Android
Lollipop, the new software included an aesthetic the company called
"material design," which puts a bigger emphasis on a 3D look and
animations. The goal, Google said, was to unify the look and feel of the
software across all kinds of devices. Other tech giants have recently made high-profile logo changes as well. In July, Facebook updated its logo with a slimmer look that would show up better on smartphones. In 2013, Yahoo CEO Marissa Mayer changed Yahoo's logo, a year after taking over. (For better or worse, the company kept its trademark "!" exclamation point.)
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